The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment

@article{Lau2007TheEO,
  title={The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment},
  author={Richard R. Lau and Lee Sigelman and Ivy Brown Rovner},
  journal={The Journal of Politics},
  year={2007},
  volume={69},
  pages={1176 - 1209}
}
The conventional wisdom about negative political campaigning holds that it works, i.e., it has the consequences its practitioners intend. Many observers also fear that negative campaigning has unintended but detrimental effects on the political system itself. An earlier meta-analytic assessment of the relevant literature found no reliable evidence for these claims, but since then the research literature has more than doubled in size and has greatly improved in quality. We reexamine this… 

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