The Effects of Music in a Retail Setting on Real and Perceived Shopping Times
@article{Yalch2000TheEO,
title={The Effects of Music in a Retail Setting on Real and Perceived Shopping Times},
author={Richard F. Yalch and Eric R. Spangenberg},
journal={Journal of Business Research},
year={2000},
volume={49},
pages={139-147}
}Abstract This article extends research linking shopping behavior to environmental factors through changes in emotional states. With time fixed or variable during a simulated shopping experiment, shoppers were exposed to music varying by degree of familiarity. Afterward, subjects reported their perceptions of shopping duration, their emotional states, and their merchandise evaluations. Analyses revealed that individuals reported themselves as shopping longer when exposed to familiar music but… Expand
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