The Effects of Geospatial Website Attributes on eImage: An Exploratory Study

@inproceedings{Erskine2012TheEO,
  title={The Effects of Geospatial Website Attributes on eImage: An Exploratory Study},
  author={Michael A. Erskine and Dawn G. Gregg},
  booktitle={CONF-IRM},
  year={2012}
}
This research-in-progress analyzes the impacts of geospatial website attributes on eImage, or the online image of an organization. Specifically, geospatial attributes on websites of serviceoriented businesses that must convince consumers to visit their physical locations are addressed. Limited existing research regarding geospatial website attributes provided the motivation to conduct this study. Additionally, the moderating impact of geospatial reasoning ability on eImage is explored. The… CONTINUE READING