The Effects of Gender, Age, and Income on the Willingness to Pay for Music Downloads

@inproceedings{Makkonen2011TheEO,
  title={The Effects of Gender, Age, and Income on the Willingness to Pay for Music Downloads},
  author={Markus Makkonen and Veikko Halttunen and Lauri Frank},
  booktitle={Bled eConference},
  year={2011}
}
This paper examines the effects of gender, age, and income on the willingness to pay (WTP) for music downloads. The examination is based on an online survey of 1 330 Finnish consumers conducted in June 2010. The analysis of the survey data follows a two-phase strategy. In the first phase, the effects of the explanatory variables on the consumers’ unwillingness to pay (UWTP) for album and track downloads are examined by using contingency tables and the Pearson’s χ 2 tests of independence. In the… CONTINUE READING