The Effects of Discount Location and Frame on Consumers’ Price Estimates

@article{DelVecchio2009TheEO,
  title={The Effects of Discount Location and Frame on Consumers’ Price Estimates},
  author={Devon DelVecchio and Aruna Lakshmanan and H. Shanker Krishnan},
  journal={Journal of Retailing},
  year={2009},
  volume={85},
  pages={336-346}
}

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