Corpus ID: 33349931

The Effects OF Celebrity Endorsement in Advertisements Mwendwa

@inproceedings{Zipporah2014TheEO,
  title={The Effects OF Celebrity Endorsement in Advertisements Mwendwa},
  author={Mwendwa Mildred Zipporah and Meru Kenya and H. Mberia},
  year={2014}
}
Celebrities are the personalities that are well known in public either because of their credibility or of their attractiveness or because of both of these. To leverage this, advertisers use celebrities in their advertisement to increase the effectiveness and heighten the credibility of commercials. Research has proven that celebrity endorsement does cast its impact, but other schools of thought attest the contrary. This study moves on the same line and affirms the impact of celebrity… CONTINUE READING

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