The Effectiveness of Upward and Downward Social Comparison of Physical Activity in an Online Intervention

@article{Mollee2016TheEO,
  title={The Effectiveness of Upward and Downward Social Comparison of Physical Activity in an Online Intervention},
  author={Julia S. Mollee and Michel C. A. Klein},
  journal={2016 15th International Conference on Ubiquitous Computing and Communications and 2016 International Symposium on Cyberspace and Security (IUCC-CSS)},
  year={2016},
  pages={109-115}
}
It has been established that social processes play an important role in achieving and maintaining a healthy lifestyle, but there are still gaps in the knowledge on how to apply such processes in behavior change interventions. One of these mechanisms is social comparison, i.e. the tendency to self-evaluate by comparing oneself to others. Social comparison can be either downward or upward, depending on whether individuals compare themselves to a target that performs worse or better. Depending on… CONTINUE READING

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