The Effectiveness of Relationship Marketing Strategies in Department Stores

@article{Hanley2009TheEO,
  title={The Effectiveness of Relationship Marketing Strategies in Department Stores},
  author={S. Hanley and Rose Leahy},
  journal={International Journal of Biometrics},
  year={2009},
  volume={3},
  pages={133}
}
This paper examines the effectiveness of relationship marketing strategies used by department stores.  The primary objective of the study was to discover the extent to which customers use and are influenced by relationship marketing strategies.  In addition, the impact that these strategies have on customer loyalty and the development of customer-department store relationships was explored. The dominant conclusion arising from this study is that customers do perceive that relationships exist… Expand

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