The Effect of Television Advertising in United States Elections

@article{Sides2021TheEO,
  title={The Effect of Television Advertising in United States Elections},
  author={John Sides and Lynn Vavreck and Christopher Warshaw},
  journal={American Political Science Review},
  year={2021},
  volume={116},
  pages={702 - 718}
}
We provide a comprehensive assessment of the influence of television advertising on United States election outcomes from 2000–2018. We expand on previous research by including presidential, Senate, House, gubernatorial, Attorney General, and state Treasurer elections and using both difference-in-differences and border-discontinuity research designs to help identify the causal effect of advertising. We find that televised broadcast campaign advertising matters up and down the ballot, but it has… 

Reexamining the Effects of Electoral Competition on Negative Advertising

Prior research suggests that campaigns become more negative when the election environment becomes more competitive. Much of this research suffers from data and design limitations. I replicate and

Which Political Ads Work? Evidence from Campaign TV Ads during US Congressional Elections

The spending on political advertising during campaigns in the US has increased more than fivefold over the past twenty years, yet our understanding of the causal effect of these ads is still

What We are Getting Wrong When We Measure Campaign Spending

I show that the standard measure of candidate spending for U.S. Congressional elections significantly overstates the amount of spending that candidates use on their own campaigns. This is also true

Self-funding of Political Campaigns

Candidate self-funding, in particular self-loans, is a significant source of funding of political campaigns. Self-funding clusters among nonincumbent campaigns, republican campaigns, and more

Economic Interests, Worldviews, and Identities

We distinguish between ideational and interest-based appeals to voters on the supply side of politics, and integrate the Keynes-Hayek perspective on the importance of ideas with the Stigler-Becker

Small Campaign Donors

In this paper, we study the characteristics and behavior of small donors, and compare them to those of large donors. We first build a novel dataset including all the 340 million individual

Economic Interests, Worldviews, and Identities: Theory and Evidence on Ideational Politics

We distinguish between ideational and interest-based appeals to voters on the supply side of politics, and integrate the Keynes-Hayek perspective on the importance of ideas with the StiglerBecker

PSR_2100112 1..17

TLDR
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http:// creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

References

SHOWING 1-10 OF 146 REFERENCES

MEASURING THE EFFECTS OF TELEVISED POLITICAL ADVERTISING IN THE UNITED STATES

▪ Abstract In the United States, televised political advertising is the main way that modern campaigns communicate with voters. Although political scientists have made great progress in the study of

Political Advertising and Election Results

We study the persuasive effects of political advertising. Our empirical strategy exploits FCC regulations that result in plausibly exogenous variation in the number of impressions across the borders

Advertising Effects in Presidential Elections

TLDR
This work uses the 2000 and 2004 general elections to analyze the effect of market-level advertising on county-level vote shares and indicates significant positive effects of advertising exposures.

Do Televised Presidential Ads Increase Voter Turnout? Evidence from a Natural Experiment

The geographic idiosyncrasies of states and media markets set the stage for a natural experiment in which residents of a given state may be exposed to widely varying quantities of presidential

Does Political Advertising Persuade?

Well over $1 billion was spent on televised political advertising in the U.S. in 2004. Given the ubiquity of the 30 second spot, one might presume that ads must affect viewers’ vote choices. Somewhat

Identifying the Persuasive Effects of Presidential Advertising

Do presidential campaign advertisements mobilize, inform, or persuade citizens? To answer this question we exploit a natural experiment, the accidental treatment of some individuals living in

New Evidence for New Arguments: Money and Advertising in the 1996 Senate Elections

We present an individual-level analysis of the effects of campaign advertising on vote choice in the 1996 Senate elections. Drawing on a unique data set that merges the 1996 National Election Study

How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment

We report the results of the first large-scale experiment involving paid political advertising. During the opening months of a 2006 gubernatorial campaign, approximately $2 million of television and

Measuring Media Exposure and the Effects of Negative Campaign Ads

Recent controversy over negative television campaign commercials has focused on their effects on voters. Proponents of the demobilization hypothesis claim that negative ads undermine political

The Effects of Campaign Spending in House Elections: New Evidence for Old Argument

The question of how campaign spending affects election results remains open because the simultaneity problem has proven so intractable. Green and Krasno's (1988) recent attempt to solve the problem -
...