The Effect of Television Advertising in United States Elections

  title={The Effect of Television Advertising in United States Elections},
  author={John Sides and Lynn Vavreck and Christopher Warshaw},
  journal={American Political Science Review},
  pages={702 - 718}
We provide a comprehensive assessment of the influence of television advertising on United States election outcomes from 2000–2018. We expand on previous research by including presidential, Senate, House, gubernatorial, Attorney General, and state Treasurer elections and using both difference-in-differences and border-discontinuity research designs to help identify the causal effect of advertising. We find that televised broadcast campaign advertising matters up and down the ballot, but it has… 

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This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://, which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

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