• Corpus ID: 54763995

The Effect of Strategic Flexibility on Strategy-Performance Nexus : A Conceptual Model

@inproceedings{LiyanageA2018TheEO,
  title={The Effect of Strategic Flexibility on Strategy-Performance Nexus : A Conceptual Model},
  author={S LiyanageA. and Sri Lanka.},
  year={2018}
}
Many of the business strategies adopted by organizations fail as a result of inflexibility of such strategies in responding to market dynamics. Although there is a considerable number of research to indicate that the strategic clarity has a strong positive association with firm performance, there remains little theoretical and empirical evidence to explain the effect of strategic flexibility on firm performance. Hence, this concept paper draws on the Porter’s typology and the Miles and Snow’s… 
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