The Effect of Social Media on Sports Marketing: Konyaspor Football Club Case

@article{ahin2020TheEO,
  title={The Effect of Social Media on Sports Marketing: Konyaspor Football Club Case},
  author={Esen Şahin and M. T. Demirsel and Abdullahi Ahmet Adam},
  journal={Journal of Business Research-Turk},
  year={2020},
  volume={12},
  pages={79-94}
}
Design/methodology/approach – The data of this research have been collected through questionnaire method. The research population was formed by the followers of the club's social media pages. In this context, there are about 228.000 people who liked the club’s Facebook account; and also there are about 150.000 people following the Twitter account. The club’s population was determined from the number of followers on the Facebook page. 384 questionnaires was distributed to the fans. Statistical… Expand
Impact of social media on the way marketing is done in football clubs

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