The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical Investigation

@inproceedings{Sharma2000TheEO,
  title={The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical Investigation},
  author={Arun Sharma and Thomas F. Stafford},
  year={2000}
}
Research in retailing suggests that atmospherics influence store image and and Weitz, 1995), with recent empirical results suggesting that cues in the store environment contribute to customers’ percepexpectations of service and merchandise (Baker, Grewal, and Parasuraman: The Influence of Store Environment on Quality Inferences and Store tions of merchandise and service quality (Baker, Grewal, and Parasuraman, 1994). Image. Journal of the Academy of Marketing Science 22 (Summer 1994) 328–339… CONTINUE READING
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