The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical Investigation

@article{Sharma2000TheEO,
  title={The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical Investigation},
  author={Arun Sharma and Thomas F. Stafford},
  journal={Journal of Business Research},
  year={2000},
  volume={49},
  pages={183-191}
}
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224 Citations
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224 Citations

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What buyers like from salesmen
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