• Psychology
  • Published 2018

The Effect of Online Interactivity, Self-Presentation and Personal Information Concern on WOM of SNS Advertisement and SNS Continuous Use Intention through Presence Experience

@inproceedings{Yoon2018TheEO,
  title={The Effect of Online Interactivity, Self-Presentation and Personal Information Concern on WOM of SNS Advertisement and SNS Continuous Use Intention through Presence Experience},
  author={Jae-hyun Yoon and 김한구},
  year={2018}
}