The Effect of Musical Style on Restaurant Customers' Spending

  title={The Effect of Musical Style on Restaurant Customers' Spending},
  author={Adrian C. North and Amber Shilcock and David J. Hargreaves},
  journal={Environment and Behavior},
  pages={712 - 718}
Classical music, pop music, and no music were played in a British restaurant over the course of 18 evenings. The mean spend per head for each table was calculated for starters, main courses, desserts, coffee, bar drinks, wine, overall drink bill, overall food bill, and total spend. Total time spent in the restaurant was also measured. A MANOVA analysis revealed that there was an overall significant difference between the conditions with classical music leading to higher spending than both no… 

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