• DOI:10.1177/0013916503254749
Corpus ID: 145195367

The Effect of Musical Style on Restaurant Customers' Spending

@article{North2003TheEO,
  title={The Effect of Musical Style on Restaurant Customers' Spending},
  author={A. North and A. Shilcock and D. Hargreaves},
  journal={Environment and Behavior},
  year={2003},
  volume={35},
  pages={712 - 718}
}

• A. North, A. Shilcock, D. Hargreaves
• Published 2003
• Psychology
• Environment and Behavior

Classical music, pop music, and no music were played in a British restaurant over the course of 18 evenings. The mean spend per head for each table was calculated for starters, main courses, desserts, coffee, bar drinks, wine, overall drink bill, overall food bill, and total spend. Total time spent in the restaurant was also measured. A MANOVA analysis revealed that there was an overall significant difference between the conditions with classical music leading to higher spending than both no… Expand

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