The Effect of Mere Touch on Perceived Ownership

@article{Peck2009TheEO,
  title={The Effect of Mere Touch on Perceived Ownership},
  author={Joann Peck and Suzanne B. Shu},
  journal={Journal of Consumer Research},
  year={2009},
  volume={36},
  pages={434-447}
}
  • J. Peck, S. Shu
  • Published 24 March 2009
  • Business
  • Journal of Consumer Research
This research finds that merely touching an object results in an increase in perceived ownership of that object. For nonowners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch. Perceived ownership can also be increased through touch for legal owners, or sellers of an object. We also explore valuation of an object and conclude that it is jointly influenced by both perceived ownership and by the valence of the touch experience. We discuss… 

Figures and Tables from this paper

Psychological Ownership, Touch, and Willingness to Pay for an Extended Warranty
This study investigates the relationship between touching products and consumers’ willingness to pay (WTP) for a related extended warranty, whose relation is hypothesized to be mediated by
Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing
Psychological ownership has emerged as an important predictor of workplace motivations, attitudes, and behaviors. While components of psychological ownership theory have been recently adapted to
A Metaphorical Synthesis of the Impact of Ownership on Consumer Behavior
The experience of ownership is a constituent of the human condition and is woven into the entire spectrum of consumer behaviors. Despite its overarching impact, the literature on the experience of
Understanding Psychological Ownership in the Digital Environment
With expansion of the e-commerce market, such as online shopping, there is a great deal of practical and academic interest in understanding new consumer behavior in the online environment. This paper
Payment method and perceptions of ownership
How consumers pay influences how they feel about a transaction. In particular, paying by card has been argued to have an effect on the perception of cost, making it less salient and painful. We
Are you what you have? The role of motivation and cultural value congruency on the mere ownership effect
Are You What You Have? The Role of Motivation and Cultural Value Congruency on the Mere Ownership Effect by CHAN Pik Ying Master of Philosophy Previous research on mere ownership effect has shown
When My Object Becomes Me: The Mere Ownership of an Object Elevates Domain‐Specific Self‐Efficacy
Past research on the mere ownership effect has shown that when people own an object, they perceive the owned objects more favorably than the comparable non-owned objects. The present research extends
...
...

References

SHOWING 1-10 OF 56 REFERENCES
The Effect of Ownership History on the Valuation of Objects
Previous work on the endowment effect has demonstrated that current ownership status affects object valuation and that this effect occurs instantaneously on possession of an object. The current work
On the social nature of nonsocial perception: The mere ownership effect.
The assumption of the present research was that ownership of an object causes the owner to treat the object as a social entity because ownership creates a psychological association between the object
The State of Psychological Ownership: Integrating and Extending a Century of Research
People develop feelings of ownership for a variety of objects, material and immaterial in nature. We refer to this state as psychological ownership. Building on and extending previous scholarship,
Toward a Theory of Psychological Ownership in Organizations
Building upon the observation that individuals feel ownership toward a variety of targets, we suggest that under certain conditions, organizational members can develop feelings of ownership toward
The Effect of Examining Actual Products or Product Descriptions on Consumer Preference
TLDR
It is found that products with primarily material properties, such as clothing or carpeting, are more likely to be preferred in shopping environments that allow physical inspection than in those environments that do not.
Mere-Possession Effects without Possession in Consumer Choice
In this article we examine whether and why preference for a good produced by its mere and arbitrary possession (i.e., a mere-possession effect) occurs even in the absence of actual possession. In two
Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions
The research agenda for this article is to examine how individuals process information presented through virtual interaction with a product (object interactivity) and the impact that this has on
It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion:
Prior research has assumed that touch has a persuasive effect only if it provides attribute or structural information about a product. Under this view, the role of touch as a persuasive tool is
...
...