The Effect of Mere Touch on Perceived Ownership

  title={The Effect of Mere Touch on Perceived Ownership},
  author={Joann Peck and Suzanne B. Shu},
  journal={Journal of Consumer Research},
  • J. Peck, S. Shu
  • Published 24 March 2009
  • Business
  • Journal of Consumer Research
This research finds that merely touching an object results in an increase in perceived ownership of that object. For nonowners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch. Perceived ownership can also be increased through touch for legal owners, or sellers of an object. We also explore valuation of an object and conclude that it is jointly influenced by both perceived ownership and by the valence of the touch experience. We discuss… 

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