The Effect of Mere Touch on Perceived Ownership

@inproceedings{Peck2009TheEO,
  title={The Effect of Mere Touch on Perceived Ownership},
  author={Joann Peck and Suzanne B. Shu},
  year={2009}
}
This research finds that merely touching an object results in an increase in perceived ownership of that object. For nonowners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch. Perceived ownership can also be increased through touch for legal owners, or sellers of an object. We also explore valuation of an object and conclude that it is jointly influenced by both perceived ownership and by the valence of the touch experience. We discuss… CONTINUE READING

Figures, Tables, and Topics from this paper.

Explore Further: Topics Discussed in This Paper

Citations

Publications citing this paper.

FILTER CITATIONS BY YEAR

2010
2018

CITATION STATISTICS

  • 10 Highly Influenced Citations

  • Averaged 8 Citations per year over the last 3 years

References

Publications referenced by this paper.
SHOWING 1-10 OF 41 REFERENCES

Does Touch Matter? Insights from Haptic Research in Marketing,

  • Peck, Joann
  • Aradhna Krishna,
  • 2009

“ Does Touch Matter ? Insights from Haptic Research in Marketing , ” in

  • Aradhna Krishna, Terry L. Childers
  • Sensory Marketing : A Confluence of Psychology…
  • 2009

It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion,

  • Peck, Joann, Jennifer Wiggins
  • Journal of Marketing,
  • 2006

Owning, Not Loss Aversion, Causes the Endowment Effect,

  • Morewedge, K Carey, Lisa L. Shu, Daniel T. Gilbert, Timothy D. Wilson
  • 2006
1 Excerpt

Similar Papers

Loading similar papers…