Corpus ID: 44215373

The Effect of In-store Sampling on the Sale of Food Products

  title={The Effect of In-store Sampling on the Sale of Food Products},
  author={M. Lawson and D. McGuinness and D. Esslemont},
  • M. Lawson, D. McGuinness, D. Esslemont
  • Published 1990
  • Business
  • The effect of in -store sampling promotions was monitored for six products in a large, modern supermarket. During the promotions, sales of the products concerned rose very substantially. This was offset to some extent by a decline in sales in the weeks following the demonstration. Sales of competing products fell slightly during the promotions, typically by around 10%. The direct costs of holding a sampling demonstration, excluding costs of managerial staff time and of the product used in the… CONTINUE READING
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