Corpus ID: 11928976

The Effect of Herding Behavior on Online Review Voting Participation

@inproceedings{Tseng2017TheEO,
  title={The Effect of Herding Behavior on Online Review Voting Participation},
  author={Shih-Lun Tseng and Shuya Lu and V. Grover and Danny Weathers},
  booktitle={AMCIS},
  year={2017}
}

Shih-Lun Tseng, Shuya Lu, +1 author Danny Weathers

Published in AMCIS 2017

Business, Computer Science

Online review is an important form of electronic word of mouth (eWOM) that helps customers make purchasing decisions. In a set of reviews, the review with the most helpfulness votes are seen as most helpful. While researchers have demonstrated how review and reviewer characteristics influence helpfulness votes, a largely uninvestigated issue is how herding behaviors can influence customers’ voting participation and direction. Drawing on herd behavior literature, we propose that review voters… CONTINUE READING

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