Corpus ID: 11928976

The Effect of Herding Behavior on Online Review Voting Participation

  title={The Effect of Herding Behavior on Online Review Voting Participation},
  author={Shih-Lun Tseng and Shuya Lu and V. Grover and Danny Weathers},
  • Shih-Lun Tseng, Shuya Lu, +1 author Danny Weathers
  • Published in AMCIS 2017
  • Business, Computer Science
  • Online review is an important form of electronic word of mouth (eWOM) that helps customers make purchasing decisions. In a set of reviews, the review with the most helpfulness votes are seen as most helpful. While researchers have demonstrated how review and reviewer characteristics influence helpfulness votes, a largely uninvestigated issue is how herding behaviors can influence customers’ voting participation and direction. Drawing on herd behavior literature, we propose that review voters… CONTINUE READING
    6 Citations

    Figures and Topics from this paper

    Explore Further: Topics Discussed in This Paper


    What Makes a Review Voted? An Empirical Investigation of Review Voting in Online Review Systems
    • 106
    • PDF
    Exploring determinants of voting for the "helpfulness" of online user reviews: A text mining approach
    • 397
    • PDF
    Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues
    • 294
    • Highly Influential
    What Makes a Helpful Online Review? A Study of Customer Reviews on
    • 1,598
    • PDF
    Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales
    • 210
    Why are you telling me this? An examination into negative consumer reviews on the Web
    • 917
    • PDF
    Predicting the performance of online consumer reviews: A sentiment mining approach to big data analytics
    • 279
    Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics
    • 938
    • PDF
    Informational Cascades and Software Adoption on the Internet: An Empirical Investigation
    • 399
    • PDF
    A Longitudinal Study of Herd Behavior in the Adoption and Continued Use of Technology
    • H. Sun
    • Economics, Computer Science
    • MIS Q.
    • 2013
    • 167
    • PDF