• Corpus ID: 201709698

The Effect of Entrepreneurial Marketing on Bangladeshi SME performance and the Role of Organizational Culture : A Structural Equation Modelling

@inproceedings{Hoque2019TheEO,
  title={The Effect of Entrepreneurial Marketing on Bangladeshi SME performance and the Role of Organizational Culture : A Structural Equation Modelling},
  author={Abu Shams Mohammad Mahmudul Hoque and Zainudin Awang and Uzairu Muhammad and Gwadabe},
  year={2019}
}
Abstract: In the current global economy, Entrepreneurial Marketing (EM) is essential to for the survival of SMEs. More importantly, active SMEs generally contribute to the economy through poverty reduction, employment generation, innovation, social cohesion, and hence, SMEs are considered as a key apparatus of economic growth. This study aimed to investigate empirically the effects of EM strategy on the SME Performance and the role of organizational culture (OC) on their relationship since… 

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