The Effect of Consumers’ Perceived Power and Risk in Digital Information Privacy: The Example of Cookie Notices

@article{Bornschein2020TheEO,
  title={The Effect of Consumers’ Perceived Power and Risk in Digital Information Privacy: The Example of Cookie Notices},
  author={Rico Bornschein and Lennard Schmidt and Erik Maier},
  journal={Journal of Public Policy \& Marketing},
  year={2020},
  volume={39},
  pages={135 - 154}
}
Recent regulation in the European Union (i.e., the General Data Protection Regulation) affects websites’ information privacy practices. This regulation addresses two dimensions: websites must (1) provide visible notice regarding private information they collect through cookies and (2) give consumers the choice to disagree to such tracking. Policy makers must understand their regulation’s degree of implementation, as well as its effect on consumers. The authors develop a typology of website… 

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