The Effect of Associative Racial Cues in Elections

@article{Berinsky2020TheEO,
  title={The Effect of Associative Racial Cues in Elections},
  author={Adam J. Berinsky and Justin DE BENEDICTIS-KESSNER and M. Goldberg and Michele F. Margolis},
  journal={Political Communication},
  year={2020},
  volume={37},
  pages={512 - 529}
}
  • Adam J. Berinsky, Justin DE BENEDICTIS-KESSNER, +1 author Michele F. Margolis
  • Published 2020
  • Psychology
  • Political Communication
  • ABSTRACT How do racial signals associating a candidate with minority supporters change voters’ perceptions about a candidate and their support for a candidate? Given the presence of competing information in any campaign or the absence of information in low-salience campaigns, voters may rely on heuristics – such as race – to make the process of voting easier. The information communicated by these signals may be so strong that they cause voters to ignore other, perhaps more politically relevant… CONTINUE READING

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