The Effect of Answering in a Preferred Versus a Non-Preferred Survey Mode on Measurement

@inproceedings{Smyth2017TheEO,
  title={The Effect of Answering in a Preferred Versus a Non-Preferred Survey Mode on Measurement},
  author={Jolene Smyth},
  year={2017}
}
Previous research has shown that offering respondents their preferred mode can increase response rates, but the effect of doing so on how respondents process and answer survey questions (i.e., measurement) is unclear. In this paper, we evaluate whether changes in question format have different effects on data quality for those responding in their preferred… CONTINUE READING