The Effect of Ambient Scent on Consumers ’ Perception , Emotions and Behaviour – a Critical Review

@inproceedings{Teller2011TheEO,
  title={The Effect of Ambient Scent on Consumers ’ Perception , Emotions and Behaviour – a Critical Review},
  author={Christoph Teller and Charles Dennis},
  year={2011}
}
The effect of olfactory stimuli on consumer behaviour has received little attention in marketing and retailing literature compared to other atmospheric cues. Researchers report ambiguous findings and shortcomings of measurement approaches. Based on a critical literature review, a field experiment in a regional shopping mall investigates the effectiveness of odour. Before-and-after surveys of randomly-selected shoppers in experimental and control groups were conducted and different experimental… CONTINUE READING

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