The Effect of Aesthetic on the Usability of Data Visualization

  title={The Effect of Aesthetic on the Usability of Data Visualization},
  author={Nick Cawthon and Andrew Vande Moere},
  journal={2007 11th International Conference Information Visualization (IV '07)},
Aesthetic seems currently under represented in most current data visualization evaluation methodologies. This paper investigates the results of an online survey of 285 participants, measuring both perceived aesthetic as well as the efficiency and effectiveness of retrieval tasks across a set of 11 different data visualization techniques. The data visualizations represent an identical hierarchical dataset, which has been normalized in terms of color, typography and layout balance. This study… CONTINUE READING
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