The Effect of Advertising on the Price of Eyeglasses
@article{Benham1972TheEO, title={The Effect of Advertising on the Price of Eyeglasses}, author={L. Benham}, journal={The Journal of Law and Economics}, year={1972}, volume={15}, pages={337 - 352} }
Focuses on the effect of advertising on the price of eyeglasses in the United States. Restrictions of advertising in the market for eyeglasses; Price differentials associated with advertising restrictions; Influence of advertising on consumer's knowledge. (Из Ebsco)
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