Corpus ID: 1285788

The Effect Of Consumer Reviews On Vendor-Related And Market-Related Price Sensitivity

@inproceedings{Trenz2013TheEO,
  title={The Effect Of Consumer Reviews On Vendor-Related And Market-Related Price Sensitivity},
  author={M. Trenz},
  booktitle={ECIS},
  year={2013}
}
  • M. Trenz
  • Published in ECIS 2013
  • Business, Computer Science
The increased transparency of electronic channels is barely reflected in research investigating online consumer behaviour. To address this issue, we introduce two different types of price sensitivity: vendor-related and market-related price sensitivity. Price sensitivity is generally assumed to vary with product quality. While product quality is hard to discern for some product types, online consumer reviews enable consumers to easily differentiate between products that other customers perceive… Expand
1 Citations

References

SHOWING 1-10 OF 30 REFERENCES
The Online Medium and Customer Price Sensitivity
  • 125
Self Selection and Information Role of Online Product Reviews
  • 846
  • PDF
Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets
  • 1,240
  • Highly Influential
  • PDF
The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
  • 34
Wine Online: Search Costs and Competition on Price, Quality, and Distribution
  • 987
  • PDF
How well do shopbots represent online markets? A study of shopbots’ vendor coverage strategy
  • 10
Do online reviews matter? - An empirical investigation of panel data
  • 1,364
  • Highly Influential
  • PDF
When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
  • 517
  • Highly Influential
...
1
2
3
...