• DOI:10.1207/S15327736ME1503_5
Corpus ID: 153357103

The Economics of Video On Demand: A Simulation Analysis

@article{Rizzuto2002TheEO,
  title={The Economics of Video On Demand: A Simulation Analysis},
  author={R. Rizzuto and M. Wirth},
  journal={Journal of Media Economics},
  year={2002},
  volume={15},
  pages={209 - 225}
}

• R. Rizzuto, M. Wirth
• Published 2002
• Economics
• Journal of Media Economics

Simulation analysis and sensitivity analysis are used to identify the factors most likely to determine whether video on demand (VOD; i.e., movies on demand) is economically viable. The impact of subscription video on demand (SVOD) and of time-shifted, on-demand services on VOD economics is also explored. VOD movie buy rates, Hollywood and cable operator revenue splits, and VOD peak utilization rates are identified as key economic viability factors. SVOD and/or time-shifted services could also… Expand

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