The Economic and Cognitive Costs of Annoying Display Advertisements

@inproceedings{Goldstein2014TheEA,
  title={The Economic and Cognitive Costs of Annoying Display Advertisements},
  author={Daniel G. Goldstein},
  year={2014}
}
Vol. LI (December 2014), 742–752 *Daniel G. Goldstein is Principal Researcher (e-mail: dgg@microsoft. com), Siddharth Suri is Senior Researcher (e-mail: suri@microsoft.com), and Fernando Diaz is Senior Researcher (e-mail: fdiaz@microsoft.com), Microsoft Research, New York. R. Preston McAfee is Chief Economist, Microsoft (e-mail: mcafee@microsoft.com). Matthew Ekstrand-Abueg is a doctoral student, Northeastern University (e-mail: mattea@ccs.neu.edu). This article is an adaptation and extension… CONTINUE READING