The Economic Miracle in the Bedroom: Big Business and Sexual Consumption in Reconstruction West Germany*
@article{Heineman2006TheEM, title={The Economic Miracle in the Bedroom: Big Business and Sexual Consumption in Reconstruction West Germany*}, author={E. Heineman}, journal={The Journal of Modern History}, year={2006}, volume={78}, pages={846 - 877} }
In 1950, Internationales Versandhaus Gisela (International Mail-Order House Gisela) printed on its letterhead: “The leading mail-order house.” A decade later, Gisela’s main competitor, Beate Uhse, advertised with the slogan, “Every 15 seconds, someone turns to Beate Uhse.”1 Gisela and Beate Uhse were part of a remarkable chapter in the history of sexuality, business, and consumption: the emergence in West Germany in the 1950s of big firms offering everything from A to Z, as long as it was… CONTINUE READING
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