The Economic Miracle in the Bedroom: Big Business and Sexual Consumption in Reconstruction West Germany*

  title={The Economic Miracle in the Bedroom: Big Business and Sexual Consumption in Reconstruction West Germany*},
  author={E. Heineman},
  journal={The Journal of Modern History},
  pages={846 - 877}
  • E. Heineman
  • Published 2006
  • Sociology
  • The Journal of Modern History
  • In 1950, Internationales Versandhaus Gisela (International Mail-Order House Gisela) printed on its letterhead: “The leading mail-order house.” A decade later, Gisela’s main competitor, Beate Uhse, advertised with the slogan, “Every 15 seconds, someone turns to Beate Uhse.”1 Gisela and Beate Uhse were part of a remarkable chapter in the history of sexuality, business, and consumption: the emergence in West Germany in the 1950s of big firms offering everything from A to Z, as long as it was… CONTINUE READING
    18 Citations


    26. The only hard data on the subject come from a much later date: a 1996 survey of customers of Beate Uhse showed that 60.7 percent of customers examined their catalogs with their partners
    • 1996
    On customers' lesser interest in these products
    • 1968
    Beate Uhse) received some 225 letters per day requesting advice (Giese, Fachwissenschaftliches Gutachten). See also "Wen interessiert das schon?
    • Sexuelle Hilfsmittel durch den Versandhandel: Analyse eines modernen Spezialversandhauses
    • 1962
    Sitzung vom 28
    • 1961
    Special book catalogs carried a wider variety than the general catalogs; these book prices are from BU Bücher
    • 1960
    On postwar churches' promotion of marital sexuality
    • Die besten Jahre unseres Lebens, 20. The book was Theodor Bovet, Die Ehe: Das Geheimnis ist groß
    • 1958
    Keine sittlich schwere Gefährdung der Jugend?
    • Unsere Jugend
    • 1956
    10; Gesunde Ehe-glückliche Ehe, 81; Was wir alle von der Ehe oft nicht wissen
    • 1952
    Die idealste und vollkommenste Ehe: Das Buch für Verlobte, Eheleute, und alle, die es werden wollen! (Braunschweig, 1952)
    • Unter vier Augen: Die hohe Schule der Gattenliebe
    • 1949