The Economic Miracle in the Bedroom: Big Business and Sexual Consumption in Reconstruction West Germany*

@article{Heineman2006TheEM,
  title={The Economic Miracle in the Bedroom: Big Business and Sexual Consumption in Reconstruction West Germany*},
  author={E. Heineman},
  journal={The Journal of Modern History},
  year={2006},
  volume={78},
  pages={846 - 877}
}
  • E. Heineman
  • Published 2006
  • Sociology
  • The Journal of Modern History
  • In 1950, Internationales Versandhaus Gisela (International Mail-Order House Gisela) printed on its letterhead: “The leading mail-order house.” A decade later, Gisela’s main competitor, Beate Uhse, advertised with the slogan, “Every 15 seconds, someone turns to Beate Uhse.”1 Gisela and Beate Uhse were part of a remarkable chapter in the history of sexuality, business, and consumption: the emergence in West Germany in the 1950s of big firms offering everything from A to Z, as long as it was… CONTINUE READING
    18 Citations

    References

    SHOWING 1-10 OF 19 REFERENCES
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    Beate Uhse) received some 225 letters per day requesting advice (Giese, Fachwissenschaftliches Gutachten). See also "Wen interessiert das schon?
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