The E-mail Responsiveness of Italian Wineries

@inproceedings{vecchio2009TheER,
  title={The E-mail Responsiveness of Italian Wineries},
  author={riccardo. vecchio},
  year={2009}
}
The promises of the Internet as a platform for reaching new outlets, markets of global dimensions, intimate customer relationships, low cost and streamlined distribution chains have largely been disappointing in the wine industry. This paper draws on an e-mail commercial survey to investigate web customer service offered by 300 wine companies across Italy… CONTINUE READING