The Dynamics of Public Attention: Agenda‐Setting Theory Meets Big Data

@article{Neuman2014TheDO,
  title={The Dynamics of Public Attention: Agenda‐Setting Theory Meets Big Data},
  author={W. Neuman and Lauren Guggenheim and S. M. Jang and Soo Young Bae},
  journal={Journal of Communication},
  year={2014},
  volume={64},
  pages={193-214}
}
  • W. Neuman, Lauren Guggenheim, +1 author Soo Young Bae
  • Published 2014
  • Sociology
  • Journal of Communication
  • Researchers have used surveys and experiments to better understand communication dynamics, but confront consistent distortion from self-report data. But now both digital exposure and resulting expressive behaviors (such as tweets) are potentially accessible for direct analysis with important ramifications for the formulation of communication theory. We utilize “big data” to explore attention and framing in the traditional and social media for 29 political issues during 2012. We find agenda… CONTINUE READING
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