The Dynamic Identity Fusion Index : A New Continuous Measure of Identity Fusion for Web-Based Questionnaires

@inproceedings{Jimenez2015TheDI,
  title={The Dynamic Identity Fusion Index : A New Continuous Measure of Identity Fusion for Web-Based Questionnaires},
  author={Juan Jimenez and Angel Manuel G{\'o}mez and Michael D. Buhrmester and Alexandra V{\'a}zquez and Harvey Whitehouse and William B. Swann},
  year={2015}
}
We introduce a computer-based measure of ‘‘identity fusion,’’ a form of group alignment characterized by a visceral feeling of oneness with a group. Past measures of identity fusion (a single pictorial item and a 7-item verbal scale) have demonstrated a unique capacity to predict willingness to engage in extreme pro-group behaviors (e.g., fighting and dying… CONTINUE READING