The Dual Route to Value Change: Individual Processes and Cultural Moderators

@article{Bardi2011TheDR,
  title={The Dual Route to Value Change: Individual Processes and Cultural Moderators},
  author={Anat Bardi and Robin Goodwin},
  journal={Journal of Cross-Cultural Psychology},
  year={2011},
  volume={42},
  pages={271 - 287}
}
  • A. BardiR. Goodwin
  • Published 21 February 2011
  • Psychology
  • Journal of Cross-Cultural Psychology
Understanding value stability and change is essential for understanding values of both individuals and cultures.Yet theoretical thinking and empirical evidence on this topic have been scarce. In this article, the authors suggest a model outlining processes of individual value change. This model proposes that value change can occur through automatic and effortful routes. They identify five facilitators of value change (priming, adaptation, identification, consistency maintenance, and direct… 

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