The Drivers of Greenwashing
@article{Delmas2011TheDO, title={The Drivers of Greenwashing}, author={Magali A. Delmas and Vanessa C. Burbano}, journal={California Management Review}, year={2011}, volume={54}, pages={64 - 87} }
More and more firms are engaging in greenwashing, misleading consumers about their environmental performance or the environmental benefits of a product or service. The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation. This article examines the external (both institutional and market), organizational and individual…
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