The Drivers of Greenwashing

  title={The Drivers of Greenwashing},
  author={Magali A. Delmas and Vanessa C. Burbano},
  journal={California Management Review},
  pages={64 - 87}
More and more firms are engaging in greenwashing, misleading consumers about their environmental performance or the environmental benefits of a product or service. The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation. This article examines the external (both institutional and market), organizational and individual… 

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