The Disneyfication of Dr Seuss: faithful to profit, one hundred percent?

@article{Nel2003TheDO,
  title={The Disneyfication of Dr Seuss: faithful to profit, one hundred percent?},
  author={P. Nel},
  journal={Cultural Studies},
  year={2003},
  volume={17},
  pages={579 - 614}
}
  • P. Nel
  • Published 1 July 2003
  • Sociology
  • Cultural Studies
This essay takes a critical look at the Disneyfication of Dr Seuss (Theodor Seuss Geisel, 1904–1991), examining how a man whose books encourage critical thinking became a brand name, and is increasingly becoming an affirmation of consumer culture. Since his death, Dr Seuss’s name and characters have been used to promote cereal, credit cards, and action figures (among other things); this strategy has led many to cite Suess’s indifference to money and his reluctance to exploit his characters for… Expand
1 Citations
Nothing On But Hoppy Badges: Hopalong Cassidy, William Boyd Enterprises, and Emergent Media Globalization
This article explores the development of the Hopalong Cassidy trans-media commercial intertext in the 1940s and 1950s. Hopalong was not only a prominent part of U.S. postwar children’s consumerExpand