The Dimensions of New Product Planning

  title={The Dimensions of New Product Planning},
  author={Edgar A. Pessemier and H. Paul. Root},
  journal={Journal of Marketing},
  pages={10 - 18}
Models employed in the analysis and planning of four critical areas of new product management are reviewed in this article. Emphasis is placed on the role these models play in improving information handling and organizational performance. 

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Some articles that discuss the use and effects of risk analysis models rather than only the technique include

  • The Business Quarterly

What Are the Risks in Risk Analysis?

  • Harvard Business Review

Capital Investment Simulation Models-Current Practices

  • 1972

Results and Methods in the Risk-oriented Decision

  • The Use of Subjective Probability Estimates in the Analysis of New Products," in Marketing Involvement in Society and the Economy
  • 1968