The Dimensions of New Product Planning

@article{Pessemier1973TheDO,
  title={The Dimensions of New Product Planning},
  author={Edgar A. Pessemier and H. Paul. Root},
  journal={Journal of Marketing},
  year={1973},
  volume={37},
  pages={10 - 18}
}
Models employed in the analysis and planning of four critical areas of new product management are reviewed in this article. Emphasis is placed on the role these models play in improving information handling and organizational performance. 

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