The Dilemma of Service Productivity and Service Innovation

  title={The Dilemma of Service Productivity and Service Innovation},
  author={Jaakko Aspara and Jan F. Klein and Xueming Luo and Henrikki Tikkanen},
  journal={Journal of Service Research},
  pages={249 - 262}
We conduct a systematic exploratory investigation of the effects of firms’ existing service productivity on the success of their new service innovations. Although previous research extensively addresses service productivity and service innovation, this is the first empirical study that bridges the gap between these two research streams and examines the links between the two concepts. Based on a comprehensive data set of new service introductions in a financial services market over a 14-year… 

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