The Dilemma of Incumbents in Sustainability Transitions : A Narrative Approach

  • Karoline Augenstein, Alexandra Palzkill
  • Published 2015
In the context of the larger sustainability discourse, “sufficiency” is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable… (More)