The Diffusion of Social Media and Knowledge Management - Towards an Integrative Typology

  title={The Diffusion of Social Media and Knowledge Management - Towards an Integrative Typology},
  author={Frauke Zeller and Jayanta Chatterjee and Marco Br{\"a}uer and Ingmar Steinicke and Oxana Lapteva},
This paper introduces a first outline of a typology of distributed knowledge co-creation in virtual communities based on Porter‘s typology of virtual communities. The typology is based on empirical results from the analyses of social media, and a discussion of case study results from India proves the adaptability as well as usefulness of the typology. At the same time, the case study serves as an example to depict a socio-economic perspective on social media and knowledge management in Digital… 
The results show that KM is not a fad, ISI is leading Google on literature generation, both of these databases follow the diffusion s-curve, and the authors are reaching the late majority stage of the Bass’ diffusion model.


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