The Diffusion of Internet Banking in Western Europe

  title={The Diffusion of Internet Banking in Western Europe},
  author={Jacques Bughin},
  journal={Electronic Markets},
1 Though the Internet has been a fast-adoption medium, even businesses such as banks that are particularly suited to moving online quickly have been finding that customer adoption of their e-services may be erratic. This paper is a first attempt to model the Scurve of Internet banking diffusion for a sample of 65 European major banks in the last 4 recent years (1997:2000). While a country Internet literacy is confirmed as a key determinant of on-line banking penetration, bank-specific variables… CONTINUE READING

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