The Devil Knows Best: Experimental Effects of a Televised Soap Opera on Latino Attitudes Toward Government and Support for the 2010 U.S. Census

@article{Trujillo2012TheDK,
  title={The Devil Knows Best: Experimental Effects of a Televised Soap Opera on Latino Attitudes Toward Government and Support for the 2010 U.S. Census},
  author={Matthew D. Trujillo and Elizabeth Levy Paluck},
  journal={Analyses of Social Issues and Public Policy},
  year={2012},
  volume={12},
  pages={113-132}
}
Can a soap opera influence political attitudes and engagement among U.S. Latinos, particularly those perceiving a threat from immigration legislation? The extended contact hypothesis predicts that ingroup fictional characters can encourage positive affect and attitudes toward real-world groups and issues with which they are associated. We tested the impact of a Telemundo soap opera, Mas Sabe El Diablo, which portrayed a Latino character's involvement with the 2010 Census. During the census… 

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