Corpus ID: 55973070

The Development of Parasocial Relationships on YouTube

@inproceedings{Kurtin2018TheDO,
  title={The Development of Parasocial Relationships on YouTube},
  author={Kate S. Kurtin and D. Roy and Linda Dam},
  year={2018}
}
Continuing research on the development of parasocial relationships, the present study modernized a seminal study conducted by Rubin and McHugh (1987) investigating the relationship among communication, liking, and intimacy in forming a relationship with a television character. This study applied this research to the YouTube video sharing platform to see if such a relationship was evident on social media. Results of a structural equation model closely replicate the original findings, and… Expand
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