• Corpus ID: 20972505

The Determinants of Online Payment Method Choice: Insight from an Eye-Tracking Study

@inproceedings{Hu2013TheDO,
  title={The Determinants of Online Payment Method Choice: Insight from an Eye-Tracking Study},
  author={Linfeng Hu and Wuke Zhang and Qing Xu},
  booktitle={WHICEB},
  year={2013}
}
From the perspective of product uncertainty, the effect of product type, product price and sales on buyer’s online payment method choice was explored with a 2 price levels (high vs. low) × 2 sales levels (high vs. low) × 2 product types (experience vs. search) within-subjects eye-tracking experiment. Thirty voluntary participants from Zhejiang University participated in the experiment. The determinants of payment method choice were examined in three levels data including observable behavior… 
Integrated approach to e-commerce websites evaluation with the use of surveys and eye tracking based experiments
TLDR
The proposed PEQUAL methodology is extended further by incorporating eye tracking based measurement and analysis into the criteria set and the results of the conducted empirical verification of proposed approach are presented.
Saliency effects of online reviews embedded in the description on sales: Moderating role of reputation
TLDR
It is proposed that from the perspective of saliency effect, OED is a helpful tool for making purchase decisions, and reputation plays a moderating role in the relationship between OED and sales.
Payment Instrument Characteristics : A Repertory Grid Analysis Full Paper
Over the last decade, we have witnessed payment innovations that fundamentally have changed the ways we pay. Payment innovations, such as mobile payments and on-line banking, include characteristics
Payment Instrument Characteristics: A Repertory Grid Analysis
TLDR
Using the Repertory Grid technique to explore 15 payers’ perception of six payment instruments, including coins, banknotes, debit cards, credit cards, mobile payments, and on-line banking, 16 payment characteristics are identified, which aggregate seventy-six unique features.
A Decade of NeuroIS Research
NeuroIS is a field in Information Systems (IS) that makes use of neuroscience and neurophysiological tools and knowledge to better understand the development, adoption, and impact of information and

References

SHOWING 1-10 OF 26 REFERENCES
Understanding Online Payment Method Choice: An Eye-tracking Study
TLDR
It is proposed that eye- tracking data can be used to measure product uncertainty, a major predictor of online payment method choice, which is associated with unconscious and automatic information processing that cannot be articulated easily through self-reports.
Fit Does Matter! An Empirical Study on Product Fit Uncertainty in Online Marketplaces
TLDR
The results first demonstrate the distinction between the dimensions of product uncertainty, show that fit uncertainty has the only significant effect on price premiums, satisfaction, product returns, and repurchase intentions, and support the effects of computer-mediated communication, product forums, and decision support systems on fit uncertainty.
Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Abstract The “intangible” nature of e-commerce may cause shoppers to be uncertain about whether products ordered online will fit their needs or perform up to expectations. Such uncertainty is a
Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
By lowering the costs of gathering and sharing information and offering new ways to learn about products before purchase, the Internet reduces traditional distinctions between search and experience
An efficient methodology for assessing attention to and effect of nutrition information displayed front-of-pack
A methodology for assessing attention to and effect of nutrition information displayed front-of-pack is presented. The methodology is based on an integration of the visual search paradigm, the choice
On Product Uncertainty in Online Markets: Theory and Evidence
TLDR
This study conceptualizes product uncertainty and examines its effects and antecedents in online markets for used cars (eBay Motors), and distinguishes between product and seller uncertainty, and shows that product uncertainty has a stronger effect on price premiums than seller uncertainty.
Optimal Feature Advertising Design Under Competitive Clutter
TLDR
Optimization results and comparisons with alternative design approaches indicate that significant improvements in attention to feature advertising can be achieved without increase in costs, and that the resultant optimal feature ad designs create win-win opportunities for manufacturers and retailers.
Learning from other buyers: The effect of purchase history records in online marketplaces
TLDR
It is proposed that a seller's historical sales records for a certain item will directly affect the potential buyer's perception of the item's quality, making a purchase more likely when an item has desirable historicalSales records.
Factors affecting payment choices in online auctions: A study of eBay traders
TLDR
This research investigates online payment choices using a probit model based on survey data collected from eBay users to suggest that product attributes, especially uncertainties associated with product quality, appear to have a stronger influence on payment choices than traders' characteristics.
An empirical study of customers' perceptions of security and trust in e-payment systems
TLDR
A conceptual model is proposed that delineates the determinants of consumers’ perceived security and perceived trust, as well as the effects of perceived safety and trust on the use of e-payment systems.
...
1
2
3
...