The Determinant of Online Purchasing Behaviour in Malaysia Based on Technology Acceptance Model (TAM)

  • ordin Abdul Jamil
  • Published 2012


Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well-developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of internet users who purchased online has been low. Thus, our study intends to investigate the determinant… (More)


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