• DOI:10.1007/S11151-011-9300-1
Corpus ID: 18638408

The Design of Advertising Exchanges

@article{McAfee2011TheDO,
  title={The Design of Advertising Exchanges},
  author={R. McAfee},
  journal={Review of Industrial Organization},
  year={2011},
  volume={39},
  pages={169-185}
}

R. McAfee

Published 2011

Economics

Review of Industrial Organization

Internet advertising exchanges possess three characteristics—fast delivery, low values, and automated systems—that influence market design. Automated learning systems induce the winner’s curse when several pricing types compete. Bidders frequently compete with different data, which induces randomization in equilibrium. Machine learning causes the value of information to leak across participants. Discrimination may be used to induce efficient exploration, although publishers (websites) may balk… CONTINUE READING

View on Springer

vita.mcafee.cc

Save to Library

Create Alert

Cite

Launch Research Feed