Corpus ID: 14487774

The Democratization of Personal Consumer Loans? Determinants of Success in Online Peer-to-peer Lending Communities

  title={The Democratization of Personal Consumer Loans? Determinants of Success in Online Peer-to-peer Lending Communities},
  author={Michal Herzenstein and R. Andrews and U. Dholakia and Evgeny Lyandres},
  • Michal Herzenstein, R. Andrews, +1 author Evgeny Lyandres
  • Published 2008
  • Business
  • Online peer-to-peer (P2P) lending communities enable individual consumers to borrow from, and lend money to, one another directly. We study the borrowerand loan listing-related determinants of funding success in an online P2P lending community by conceptualizing loan decision variables (loan amount, interest rate offered, duration of loan listing) as mediators between borrower attributes such as demographic characteristics, financial strength, and effort prior to making the request, and the… CONTINUE READING
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