The Democratic State as a Marketing Tool: The Permanent Campaign in Australia

@article{vanOnselen2007TheDS,
  title={The Democratic State as a Marketing Tool: The Permanent Campaign in Australia},
  author={Peter van Onselen and Wayne Errington},
  journal={Commonwealth \& Comparative Politics},
  year={2007},
  volume={45},
  pages={78 - 94}
}
Abstract Making his first speech to Liberal Party MPs after his victory in the October 2004 Australian federal election, Prime Minister John Howard said that he was ‘a great believer in perpetual campaigning’ and that the government campaign to win the next election had already begun. The concept of the permanent campaign is important to understanding modern political communication. While an increasing number of voters are claiming to be making up their mind who to vote for in the last week of… Expand
Managing Expectations: The Howard Government's Workchoices Information Campaign
This article analyses the Howard government's $55 million information campaign to sell its new industrial relations (IR) reforms. The expensive advertising campaign was spread across newspapers,Expand
The Permanent Campaign Strategy of Prime Ministers in Parliamentary Systems: The Case of Greece
Various academic authors have analyzed the implementation and the impact of the permanent campaign strategy by political executives in presidential and parliamentary systems, notably the UnitedExpand
Political branding in Australia: a conceptual model
In 2007, Australian voters elected a Labor Government and installed Kevin Rudd as Prime Minister. Rudd became Australia’s most popular leader, however, by mid-2010 he had been abandoned by voters andExpand
The Permanent Campaign of Rafael Correa: Making Ecuador's Plebiscitary Presidency
Analysts developed the notion of the permanent campaign to describe how presidents and prime ministers employ political marketing techniques in their quest to mobilize public support. To date, mostExpand
Potential Impact of Social Media and Data-Driven Campaigning on Democracy: A Perspective from Québec
Submission to the Inquiry into the Impact of Social Media on Elections and Electoral Administration, Electoral Matters Committee, Parliament of Victoria (Australia). According to Garnett and JamesExpand
Legislative Recruitment and Models of Party Organisation: Evidence from Australia
This paper considers the relationship between the growing dominance of career politicians in the Australian federal legislature and models of party organisation. Using data on MPs in the AustralianExpand
Celebrating the True North: Canada Day as Part of a Political Master Brand
In Canada, the rise of political branding coincided with the adoption of the permanent campaign, creating an environment in which politicking is now normalized and politicization is expected. WithExpand
Stakeholders in the political marketing context
Stakeholders influence the ability of organisations to achieve their aims, but little work has been carried out into understanding the stakeholder concept as applied to political actors. This paperExpand
The making of a captain: The production and projection of a political image on the Tony Abbott Facebook page
Literature on politicians' use of social media tends to concentrate on election campaigns rather than on their everyday use. In examining the construction of 'Facebook Tony Abbott' (an AustralianExpand
Defying expectations: what leader insurgencies reveal about media and party incapacity in the time of ‘audience democracy’
Political communication and citizen engagement have been impacted by crises in both political parties and conventional media models. This article contends that the confluence of these crises has beenExpand
...
1
2
...

References

SHOWING 1-10 OF 25 REFERENCES
Electoral databases: big brother or democracy unbound?
Modern political campaigning is becoming increasingly professionalised to the extent that in Australia today the major parties use electoral databases to assist with their campaigns. The electoralExpand
The permanent campaign ‐ The integration of market research techniques in developing strategies in a more uncertain political climate
Discusses how political parties in Europe, following the trend in the USA, have entered a new era of the permanent election campaign. Describes the more integrated role played by market research andExpand
Campaigning in the 2004 federal election: innovations and traditions
Australia's political parties proved they were not too set in their ways to learn a few new tricks - or at least a few new campaign techniques - for the 2004 federal election on 9 October 2004. WithExpand
Shock troops: The emerging role of Senators in House of representatives campaigns
Since the 1949 introduction of proportional representation for the Senate there have only been two elections (1983 and 84) at which the ALP has gained more Senators in the chamber than the Coalition.Expand
The marketing of political marketing
Has political marketing been over‐marketed? This article – taking a definition of political marketing that (controversially) excludes news management and “spin” control – does not seek to “prove”Expand
Book Note: Packaging Politics: Political Communications in Britain’s Media Democracy
Part 1 Political communications and packaging politics: packaging politics - an overview of the argument. Part 2 The political communicators: censorship, news management and the lobby new Labour andExpand
The Persuaders: Inside the Hidden Machine of Political Advertising, Sydney, Pluto Australia [Book Review]
Publishers' details for: The Persuaders: Inside the Hidden Machine of Political Advertising; Sally Young, Sydney, Pluto Australia, 2004, pp 380, pb $29. 95, ISBN 1864033045.
The Permanent Campaign and Its Future
In this work, 11 political scientists aim to make sense of the permanent campaign, to understand how and why it has evolved, to weigh its consequences for our ability to govern ourselves effectively,Expand
Federal government advertising
  • Research Note No. 62, Parliamentary Library,
  • 2004
Inside the propaganda machine
  • Australian Politics Online,
  • 2004
...
1
2
3
...