The Democratic State as a Marketing Tool: The Permanent Campaign in Australia

  title={The Democratic State as a Marketing Tool: The Permanent Campaign in Australia},
  author={Peter van Onselen and Wayne Errington},
  journal={Commonwealth \& Comparative Politics},
  pages={78 - 94}
Abstract Making his first speech to Liberal Party MPs after his victory in the October 2004 Australian federal election, Prime Minister John Howard said that he was ‘a great believer in perpetual campaigning’ and that the government campaign to win the next election had already begun. The concept of the permanent campaign is important to understanding modern political communication. While an increasing number of voters are claiming to be making up their mind who to vote for in the last week of… Expand
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Federal government advertising
  • Research Note No. 62, Parliamentary Library,
  • 2004
Inside the propaganda machine
  • Australian Politics Online,
  • 2004