The Daily Show Effect Candidate Evaluations , Efficacy , and American Youth

  title={The Daily Show Effect Candidate Evaluations , Efficacy , and American Youth},
  author={Jody C. Baumgartner and Jonathan S. Morris},
We test the effects of a popular televised source of political humor for young Americans: The Daily Show With Jon Stewart. We find that participants exposed to jokes about George W. Bush and John Kerry on The Daily Show tended to rate both candidates more negatively, even when controlling for partisanship and other demographic variables. Moreover, we find that viewers exhibit more cynicism toward the electoral system and the news media at large. Despite these negative reactions, viewers of The… CONTINUE READING

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