The Customer-Dominated Innovation Process: Involving Customers as Designers and Decision-Makers in Developing New Product

  title={The Customer-Dominated Innovation Process: Involving Customers as Designers and Decision-Makers in Developing New Product},
  author={Wei Liu and James Moultrie and Songhe Ye},
  journal={The Design Journal},
  pages={299 - 324}
Abstract This paper aims to explore the mechanism of involving customers as designers and decision-makers in developing new product. This study describes results from in-depth case studies with three companies: Tokyoflash, Threadless, and LEGO. These firms are pioneers in enabling customers to engage in product design and development as both designers and decision-makers. This study is based on detailed in-depth interviews with senior managers within these firms, as well as interviews with… 

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